Pricing Strategy Ladder
Stable ladders beat random pricing edits. Move in controlled increments.
On this page
Step 1 — Start from conservative paid baseline
Initial paid steps should convert reliably before any aggressive upsell.
Step 2 — Build a clear ladder
| Step stage | Price intent | Example direction |
|---|---|---|
| First paid step | High acceptance | Lower Stars, low friction |
| Middle paid step | Value expansion | Moderate increase |
| Late paid step | High intent fan | Higher Stars for premium value |
Step 3 — Use min price only where needed
Set min price for paid steps that handle objections. Keep discount gap controlled.
Common mistakes
- Raising all paid steps at once.
- Using min price so low that margin collapses.
- Changing prices daily without enough sample.
- Copying one bot ladder to all bots without context.
Done
You can now run this page with a stable daily routine and fewer surprises.