Overview
Tracking analytics separates acquisition volume from campaign economics. Read clicks and new conversations first, then attributed purchases and revenue, and finally the cost metrics that depend on manual spend.
- Interpret traffic, conversation, and revenue metrics in sequence.
- Know which values depend on manual spend.
- Diagnose a click-to-conversation drop by tracking method.
Before you start
- Select the exact Telegram account that should own the tracking or community action.
- Use public Telegram usernames for profiles and bots that fans must open.
- Test the complete fan journey with a separate Telegram account before distributing a link.
Step by step
- Open the Analytics tab and set the date range you want to study.
- Start with Clicks, New conversations, and CVR to understand the top of the journey.
- Review Purchases and Revenue to see qualifying value attributed downstream.
- Confirm Campaign spend before using Profit, CPC, or CPS in a decision.
- Compare links with the same date range and campaign-spend method rather than mixing incompatible scopes.
How it works
These are the product rules and states that matter for this workflow.
| What to know | Telestars behavior |
|---|---|
| CVR | New attributed conversations divided by recorded clicks. |
| Profit | Attributed revenue minus the manual campaign spend entered for the link. |
| CPC | Manual campaign spend divided by recorded clicks. |
| RPC and CPS | Attributed revenue per click and manual spend per new conversation, respectively. |
Verify the result
- The public link opens the exact Telegram destination configured for the selected account.
- A test fan completes every required Telegram action before attribution is expected.
- Campaign metrics are read with the same date range and manual spend assumptions.
Troubleshooting
| If you see this | What to check |
|---|---|
| A tracking link records clicks but no conversation | Complete the selected Direct Profile or Start With Bot journey, including the final fan message to the exact Secretary profile. |
| Revenue is not attributed | Check the attribution window, selected destination profile, fan identity, and whether a qualifying purchase occurred in that conversation. |
| A public growth page shows no data | Confirm the workspace opted in where required and that qualifying activity occurred in the selected period. |
Best practice
A click without a conversation can be a real abandoned Telegram journey. Validate the exact method steps before treating it as a tracking defect.